Adobe and Mobiles

Knowledge@Wharton has an interview with Adobe’s Shantanu Narayen:

Our core strategy in the mobile space is, first, to make sure we have the Flash user environment available on as broad a set of handsets as possible. Flash is being used for a couple of different purposes on those devices today — to browse the web and to create a compelling new user experience. Increasingly, it will be used to deliver services with a TV-like metaphor or a channel metaphor on these particular devices.

The good news is that we have relationships with most of the major handset manufacturers. As you see new handsets being introduced into the U.S., I think you will see the volume of Flash-enabled handsets increase year-in and year-out. We just announced at [the] 3GSM [conference] that we have over 200 million alternate devices that are now shipping with Flash. A lot of that was driven initially by Japan, but now over 70% of that volume is being driven outside Japan. You are seeing the new generation of phones shipping with Flash.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.