Mobile Advertising

RCR Wireless News writes: “Like many new mediums, mobile is a stand-alone channel for many advertisers and vendors at the moment, but wont be for long. The longer-term vision for mobile marketing includes integration with Internet, TV, radio, print, outdoor, product packaging and in-store, to name a few of the obvious options being explored today. Advertisers will use the phone both as a direct response mechanism (e.g., voting, sweepstakes from product packaging) and as a tool for delivering personalized ads. Direct response will also be a component of the advertising as it is online.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.