Tomi Ahonen writes:
With mobile books, there is no bottleneck, no overstock, understock. No extra copies printed to be sold at a discount. No lost sales because the book was not available. And MOST importantly, the mobile books cannot be resold by the person who bought the book. So if you want to read the latest Harry Potter or whatever, you cannot borrow it from a friend, you need to buy your own. (oh, obviously you could try to borrow your friend’s phone, ha-ha, but since 60% of married people won’t even share their mobile phone with their husband or wife, its that personal, no chance of someone lending you their phone just so you can read the book you have on the phone)
All this means that the books can be “produced” MUCH cheaper than printing them to paper. The publisher and author can get a fair return on a book that costs MUCH LESS than traditional paper printed books. And the reader, the buying public, gets original, exciting, new content, by their fave authors, first-time released direct to mobile. No waiting in lines, ordering books that are on back-order, etc. And they cost less. Win-Win-Win. Is it any wonder this has taken off?