Rich Skrenta writes:
In an environment where travel is free and instantaneous, you get flash mobs.
If a place is cool, or new, or interesting, you go there to check it out.
A place might be interesting simply because there are a lot of other people there at the moment. We’re instinctively drawn towards crowds. “Why are all those people gathered over there? I’ll check it out too.”
A swarm of bees clumped on a particular tree branch doesn’t mean that the branch is some magical bee-place with a lock-in for centuries.
Sure, maybe they stay there.
Or maybe the bees move to a new hive.