India needs more local content, something I call PIN-News. I have written about this multiple times in the past. Here is a post from Jan 2007:
Do-it-yourself publishing can create the content, while subscriptions can help deliver to the interested people in near real-time on their mobiles. In this world, events will start becoming the centrepiece of peoples lives. With mobiles, individuals can also report on what they are seeing and share it easily with others. This two-way interaction can help spur all kinds of new services from citizen journalism to Wikipedia-like search for something interesting to do on a Sunday evening.
Here is an excerpt from a post in July 2004:
PIN-News is about building a bottom-up community information system. It is built around PIN codes. Neighbourhood events can be posted on to specific pages, organised in a weblog-format. By using standardized forms to do the post, it is possible to capture the information in XML format and use a matching engine to send out alerts to people. For example, if I am interested in book exhibitions or special offers, I can set up an alert on a few PIN codes around my home and workplace. When the book shops in the area do their updates (as part of STIM), I can be immediately alerted. PIN-News thus fills the gap in communicating dynamic information to people who are most likely to benefit from it.
And this is what I had written in November 2003:
1. Provide a revenue model from the local small buyers and sellers a MicroGoogle
2. Be a utility in the lives of people used daily
3. Create a platform which can be used to discuss and solve local issues and problems
4. Build an Information Marketplace platform
5. Enable people to create their own blogs and RSS feeds (via DIY forms). People can do their own updates – publishing
6. Create a weblog/wiki/RSS for every ZIP in India. Everything goes into a backend database
7. The RSS Aggregator delivers RSS feeds to peoples mailboxes. People can subscribe for specific events – which are delivered to their computer or cellphone
8. Imagine if each physical object has a virtual presence (for example, a theatre could provide updates on movies and bookings; local shops can provide updates on whats new in terms of sales, etc.)
9. People can also create a directory of local resources and landmarks. During elections this can be used to discuss the candidates contesting.