Following up on yesterday’s post, I first wanted to thank everyone for their support and suggestions. Besides the comments left on the post, various other blogs have also discussed it. Medianama discusses Content vs Carriage. WATBlog asks what it will take for the telecom operators to change their attitude. Pluggd.in and Atanu Dey have also chipped in, and discuss different aspects of the issue. There is also a discussion on India Mobile Forum.
One clarification: what Vodafone has blocked is the shortcode for Vodafone subscribers to opt-in (or opt-out) for MyToday subscribers. We do not use Vodafone for sending the SMSes to existing MyToday subscribers so that part continues. Vodafone subscribers cannot now subscribe or unsubscribe to MyToday services.
Vodafone also called up one of our large media partners and threatened them that they risked their shortcode being blocked if they continued to work with MyToday and promote the media partner’s own recently-launched free SMS content services (which are powered by MyToday). Talk of arm-twisting.
We are examining various options at this point, and I will keep you all updated.