Weekend Reading

This week’s links:

  • The Rise of Social Distribution Networks: by John Borthwick on Silicon Alley Insider.  “Today there seems to be a new distribution model that is emerging.   One that is based on people’s ability to publically syndicate and distribute messages — aka content — in an open manner.    This has been a part of the internet since day one — yet now its emerging in a different form — it’s not pages, it’s streams, its social and so its syndication.    The tools serve to produce, consume, amplify and filter the stream.”
  • Steve Ballmer Interview: in The New York Times. “I want the culture of your company to be more efficient…That’s the direction that every business leader is steering their company culture toward right now. Given the current economic climate and the uncertainty about how long the recession will last, this is a time when organizations need to do more with less.”
  • The Lost Art of Reading Aloud: in The New York Times. “Reading aloud recaptures the physicality of words. To read with your lungs and diaphragm, with your tongue and lips, is very different than reading with your eyes alone. The language becomes a part of the body, which is why there is always a curious tenderness, almost an erotic quality, in those 18th- and 19th-century literary scenes where a book is being read aloud in mixed company. The words are not mere words. They are the breath and mind, perhaps even the soul, of the person who is reading.”
  • Conducting the Indian Election: Sheela Bhatt of Rediff talks to Election Commissioner S Y Quarishi. “India’s election is not just an electoral exercise, but an event of such a magnitude that will never be seen in the world.”
  • How David Beats Goliath: by Malcolm Gladwell. “David can beat Goliath by substituting effort for ability—and substituting effort for ability turns out to be a winning formula for underdogs in all walks of life.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.