I will be speaking on Digital Business Models at the Insight event next week, organised by the Loyola Institute of Business Administration. My session is on “Revisiting the Digital Strategy: Internet, Mobile and Social Media Marketing.” The audience will be primarily B-school students.
I plan to look at the topic from two angles:
- for start-ups / companies who are already in the digital space and what they need to do (eg. consider a strategy that includes both Net and mobile, and focuses on multi-monetisation), and
- for businesses on what mix they need to look at acquire new customers and build deeper relationships with existing customers.