Ending SMS Spam: Part 4

Here are the three tech interventions that are needed for these solutions:

  • Every SMS should sent have a clearly identifiable alphanumeric SenderID. Mobile numbers should not allowed as senderID, unless they are in response to a request originated by the user to that shortCode or longCode over SMS. This will prevent companies from putting arbitrary mobile numbers as SenderIDs preventing them from being traced.
  • Every SMS being sent out should be through either a centralised system or an operator-specific system. This system should store the message copy, and do the actions outlined in the next point. For this, operators (or TRAI) should charge a small fee of something 0.02 paise per SMS to fund this new technology investment. Given that about 500 crore SMSes are sent each month, this will create a pool of Rs 10 lakh per month which should be more than enough to fund the additional technology needed.
  • All messages should automatically have a footer appended to them. This footer will have a phone number (toll-free) that a customer can call, along with a 3-digit numeric code that identifies the message. This will make complaining very easy. I just click on the number at the footer of the message, type in the 3-digit number – and I am done. There is no need to call the operator. The code with the complainant’s mobile number will uniquely identify the offending message.

Continued tomorrow.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.