From a blog post a year ago:
Over the years, I have realised the importance of being able to tell a story of what one is doing in a manner that is simple and compact. It doesn’t always start that way. On my recent US trip, I had a slide deck talking about NetCore, what we want to do, and discussing the assets we have created to help us build the future faster. I worked a lot on the slide deck. It took about 5 versions to get it just right. Each version took about two hours to create on successive days. To tell a story that others can understand in 10 minutes took 10 hours of hard work.
…Telling a Story is a key attribute that every entrepreneur, manager and sales person needs. However good an idea, if it cannot be communicated well, then it has a lesser chance of succeeding. Passion combined with a Perfect Story can be a winning combination.