2010-11: Looking Back, Looking Forward – Part 7

In NetCore, we have two clear priorities: to ensure that we maintain the momentum in the high growth enterprise segment, and to build a strong consumer business.

The enterprise mailing and mobility business is now about execution. We have the products and solutions that companies want. We need to reach them and ensure we deliver on the promises we make. This is a business than can maintain a 50% growth rate for the next few years. But it is not a done deal – it will require relentless, Tendulkar-like focus that we continue to succeed in this market. At the same time, we also need to see what other solutions we can create in these two categories by talking to our customers and understanding their digital, real-time communications needs. So, a different year, and a different set of challenges!

On the consumer side, we need to grow OneIndia’s traffic and the ad revenues. As more Indians get on the Internet, they will want to access information in their own languages – and we need to be there for them. This business now is about growing Audiences and increasing Monetisation. The MyToday marketplace has to work on simplifying payments so that we can easily convert impulse to cash. Many other industries have solved this problem, and we need to apply learnings from them into the digital retail sphere.

So, plenty of work to do, but there is a good foundation for us to build on.

Continued tomorrow.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.