Good Books: Everything is Obvious by Duncan Watts

This new book by Duncan Watts makes for interesting reading by challenging many of our conventional ideas about common sense. Watt’s previous book, “Six Degrees”, was one I had liked immensely. This book is much more textual and thoughtful, forcing us to think about what we know.

From the book description: “Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry…Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.