From a post I wrote a year ago:
We are the People of Middle India. We are the Uns. Unregistered voters, Unconcerned citizens. Undecideds. On election day, we take a day off. So, why should our elected leaders care about us?
Imagine if it could be different. Imagine the Uns coming together to create a Votebank. Just like some of the communities do in India. (Take a look at what is happening in Bihar and who holds the balance of power.) Imagine taking up a mission to get 50 good people into the Lok Sabha next elections. If the DMK and TMC can wield so much power that their 15-20 MPs, imagine what power can be exercised with 50!
Simplistic, Yes. Doable, Yes. For that, the Uns have to become the Uniteds.