Emergic: Rajesh Jain's Blog

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Ending SMS Spam: Part 5

August 13th, 2010 · 3 Comments

The Internet has not yet penetrated deeply and widely in India. SMS, other than voice, is the only mobile service that works on every mobile in the country. Even though there has been recent misuse of SMS by companies violating the NDNC (National Do Not Call Registry), the solution is not to create a “Do Call” Registry. That will be like throwing the baby out with the bathwater. It will only worsen the situation.

As we have seen, there are a number of creative technology solutions to not just reduce, but eliminate, SMS spam. They involve strengthening the implementation of the current system. In doing so, we will help make SMS alerts, updates and “invertising” (invited advertising) an integral part of transactions in India – just like email is in the developed markets.

SMS remains an integral feature of mobile data services worldwide. Even with 3G, SMS usage has not decreased but only increased. The power of push and immediacy is what gives SMS its strength. What is needed is to create a solution that is a win-win for businesses and mass-market India.

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3 responses so far ↓

  • 1 pravesh // Aug 13, 2010 at 10:23 am

    Rajesh,

    While I agree to your point, the sheer number of SMS i get in my mobile is disturbing and in a sense repelling me from those who send me the unsolicited messages.

  • 2 Anindya Chatterjee // Aug 13, 2010 at 1:44 pm

    Rajesh,
    No one denies that innovative and affordable technology solutions exist for dealing with sms spam. But, the issue is that the mobile operators make money out of this; so, they have no interest in solving this.
    I would recommend a stringent implementation of DC registry first. Only when threatened with a loss of huge proportions, will the telecom operators come forward and self-regulate/ submit themselves to regulation. Your proposed technology solutions have a much better chance of getting accepted then.

  • 3 Rex // Aug 25, 2010 at 6:53 pm

    I fully support the idea of a Do-call registry.
    For starters, the size of the registry will be infinitesimally small compared to a DNC registry.

    Show me how many people would willingly want to be subject to ‘mass marketing’ SMSes of this sort.
    It’s not a case of throwing the baby out with the bathwater, it will actually demonstrate that the era of one to many marketing IS OVER.
    I wonder if telemarketers even have any success metrics. How many people actually respond to these SMSes and how many of those result in a sale? Because sending mass SMSes is so dirt cheap, no one bothers to filter out the people who don’t respond and prefer inundating everyone.

    GMail has largely solved the email spam problem for me- because it’s in Google’s interest too to reduce the spam on their networks. Whereas as rightly pointed out by others, mobile operators make money on SMSes sent and have no incentive to stop this.

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