Emergic: Rajesh Jain's Blog

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Blog Past: 1s, 2s and 4s, 6s

March 27th, 2011 · 2 Comments

From a post a year ago since cricket is the flavour of the season:

Since this is the season of cricket (IPL), I will use a cricketing analogy to write about an idea that all who are heading businesses or responsible for P&Ls need to think about.

In cricket, one needs a mix of the ones and twos along with the boundaries and sixes to get to a good score. In business too, one needs to get the low-hanging fruit (or call it the bread-and-butter business) going, along with the game-changing ideas. Without the base revenue streams, it becomes hard to keep investing in the big ideas – because one runs the risk of failing (caught out). Keeping the scoreboard ticking is very important. At the same time, one does need to think about how to create a product that can provide a significant competitive advantage and be a differentiator in the marketplace.

Many times, we try and only do one of the two, and that is not good enough if one wants to create a dominant position in the industry segment.

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2 responses so far ↓

  • 1 Talll // Mar 27, 2011 at 12:04 pm

    This is confusing, I read a quote recently that said “if you keep working on the small ideas you will never have time to work on the big ones”

  • 2 Duncan Shmidt // Mar 27, 2011 at 12:40 pm

    I like the cricket analogy. Too many of us are concerned with hitting the boundaries, whilst others are quietly accumulating runs and all of the sudden they have over taken us.

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