New Search Kid on the Block

WSJ on AlltheWeb: “Norway-based Fast Search Transfer ASA got plenty of attention last month when it announced that AlltheWeb.com , its showcase search engine, had narrowly passed Google in terms of the number of Web pages searched, at 2.096 billion to 2.073 billion. Launched in 1997, Fast also provides the search and filter technology for global portal Lycos, and provides search technology to a range of corporate customers that includes information company Reuters Group PLC, computer giant International Business Machines Corp. and online auctioneer eBay Inc.”

Says its Fast co-founder John M. Lervik: “We don’t intend to be a consumer brand. We want to be the engine under the hood. We intend to provide our technology across all sorts of portals and to businesses. When you start to become a media company, you talk to marketing and public relations types of people, and we want to remain a technology company.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.