ISPs learning from TV! writes about a complete turnaround in the world of new media, as ISPs searching for a business model seem to be now focused on learning from their cable brethren:

America Online wants to be the Internet’s HBO, scheduling exclusive content that people will go out of their way to pay for, according to CEO Richard Parsons. SBC Communications has linked hands with Yahoo to create its own bundles of “programming”–music, video, and other content and services.

Other Internet service providers (ISPs) and content companies are increasingly striking variations on the same tune: The ISP business needs to attract people with content, in much the same way cable TV does. The trouble is, some analysts say, there’s not yet much reason to believe that people will respond the same way they do to cable TV.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.