Electronic Arts

NYT writes about a technology success story – video game maker Electronic Arts. Its shares closed at an all-time high recently. The company is preparing to release a new online game soon: The Sims Online.

The game is an Internet version of the Sims series, which is one of the most successful video games of all time and has an usually high number of female players. In it, players oversee their online characters as they go to work, build a home, and develop relationships. In the online version, players will be able to interact with one another over the Internet, conceivably creating a virtual world where people play out real-world pursuits.


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Rajesh Jain

An Entrepreneur based in Mumbai, India.