Microsoft’s SME Strategy has an interview with Doug Burgum was formerly chief executive of Great Plains, and now is President of Microsoft Business Solutions (after Microsoft acquired Great Plains). He outlines Microsoft’s enterprise software strategy focused on SMEs:

There are four broad business types that we’re going to focus on. There is a core functionality that would cut across all businesses, including things like payroll and accounts payable. We want to be participating in that core.

Moving up from those core components, there are four broad types of businesses: retail, services, manufacturing and wholesale/distribution. We are going to provide extended functionality in those areas through applications that can be purchased from us or software partners. We want to provide broad functionality in those four areas. Outside of that, there is a lot of white space for software partners.


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Rajesh Jain

An Entrepreneur based in Mumbai, India.