Yahoo!, Microsoft, and Google are in the top 5. That’s not surprising. But sites #3 and #4 are, at least to me. They are two South Korean portals. In all, 11 of the top 20 sites on the Alexa list are Asian, dominated by Korea.
I knew Korea had the world’s highest penetration rates for broadband and mobile phones, but hadn’t realized how much usage patterns have shifted as a result. After all, this is a country with less than one-fifth the population of the US. Something major is happening when the usage disparity is that great.
Alexa’s may not be a scientific survey since users have to download and install software. But it nevertheless underscores the fact that Asian sites are seeing increasing traffic, as more users get online and connectivity improves.