Writes Information Week on a survey it conducted to gauge where companies are in their efforts to become real-time businesses:
The customer is set to become the next big constituency to benefit from real-time information.
A vast majority of business technologists have decided that real-time information can be used to improve customer relationships in two important ways. First, managers and customer-service staff can use timely data to do a better job of giving customers the products, services, and support that keep them loyal. But, going a step further, real-time information can be delivered directly to customers as a way of adding value on top of other products and services that a company provides them.