Creativity and Innovation

Renee Hopkins discusses the differences between creativity and innovation, quoting Arnold Wasserman of The Idea Factory:

People always tend to use the terms innovation and creativity interchangeably. We’re very clear about the linkages and the distinction. Creativity is getting the great ideas, it’s sort of the R&D, and everybody is creative, everybody has got great ideas, every organisation has more great ideas than it can ever implement or bring into the marketplace. Innovation, however, is ‘creativity implemented. It’s taking creative ideas and bringing them into the world so that they change lives, and so they also change the organisations that bring them into the world.

Say that again: Innovation is creativity implemented.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.