News.com says that Dell is the most influential PC company in the world:
No other company has done more to change the landscape of the hardware industry.
The real reason for Dell’s success is that the company follows a fundamental axiom: Don’t do anything stupid. It sounds like an easy motto to adopt, but few of us, in business or in private life, actually heed it.
Another simple rule Dell lives by: Nothing excites people like free stuff. So the company often includes extra memory or free handhelds with consumer PCs.