Contact not Content

Douglas Rushkoff writes:

In an interactive space, content is not king. Contact is.

What made the internet special was not the newfound ability to download data from distant hard drives. No, none of us were so very excited by the idea of accessing Newscorps’ databases of text, for a fee. What made the internet so sexy was that it let us interact with one another. First asynchronously, through email or bulletin boards, and then live. It was the people.

In this sense, our content choices are just means to an end – social currency through which we can make connections with others.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.