[via Fast Company] Dave Pollard outlines what he believes were the most important ideas in 2003 in the world of business:
– Profit needn’t be the bottom line
– Bigger is worse
– New Market Disruptions could slay today’s business giants
– Viral marketing is soaring in importance as trust in business tanks
– A business is nothing more than the sum of its people’s productive efforts
– Innovation only flourishes in an environment that is open, collaborative and agile
– Stories are subversive, and far more persuasive than presentations, prescriptions and reports
– Business will evolve into a World of Ends, with federations of small, specialized, networked enterprises replacing hierarchical, vertically-integrated conglomerates
– When a business’ relationship with its customers is adversarial, it’s in its death throes
– Developing ‘Purple Cows’ – Innovations that are truly remarkable, is the best way to break out of the pack
