Blinkx Video Search

iMediaConnection writes:

blinkx TV announced the first search engine that enables personal computer users to search TV across news, sports and entertainment programming.

blinkx’s technology works by capturing and indexing the entire video stream directly from TV. Consumers search and access news, movie trailers, popular multimedia segments and other video formats on demand.

“blinkx TV fills the gap between the explosion of rich media content and the growing consumer interest in harnessing it. At blinkx we’ve recognized consumers’ needs and taken the search engine to a new level. Ground breaking automatic transcription technology, which transcribes content straight from the cable box on the fly or from video already stored on the Web, together with advanced phonetic matching speech recognition technology, automate the process of searching TV clips for the first time,” says Suranga Chandratillake, founder, blinkx.

blinkx plans to make money through a distribution network model where content owners would pay a fee or share of the revenue for delivery traffic to their site. Serving video ads before and during the content search is another potential revenue model.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.