The Essence of Business

800-CEO-READ Blog has a quote from a forthcoming book by Don Peppers and Martha Rogers entitled “Return on Customer.”

Businesses succeed by getting, keeping, and growing customers. Customers are the only reason you build factories, hire employees, schedule meetings, lay fiber optic lines, dispatch service trucks, stock inventory, file for patents, operate call centers, negotiate contracts, write software, or engage in any other kind of business activity whatsoever

Without customers, you dont have a business. You have a hobby.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.