This week and next, the three big hardware makers are expected to unveil new versions of their game consoles. First up is Microsoft Corp., which this week launches a marketing campaign to try to persuade people they need the latest version of its game console, dubbed the Xbox 360, which is expected to hit store shelves in time for the holiday shopping season. The pitch: Games with highly realistic images and more-elaborate online capabilities that will allow players, for instance, to download new weapons and other content.
Next week, Sony Corp. and Nintendo Co. are expected to reveal their plans for introducing successors to the PlayStation 2 and GameCube, respectively, both anticipated sometime next year.
It is all part of the prelude to next week’s Electronic Entertainment Expo, or E3, the annual gala where game publishers tease retailers and competitors with previews of the titles they hope gamers will snap up at Christmas.