Display over IP

Jonathan Schwartz writes:

DOIP (“Do IP”) is to the PC industry, what VOIP (voice over IP, simplistically, using the internet to make phone calls) is to the telecommunications industry. Phone calls are near to free at this point, and the business model is undergoing radical change. It’s inevitable that pervasive and sufficient bandwidth will allow most of what happens on a client to migrate to the network. Why upgrade your PC if you can rely on plentiful bandwidth to have someone centrally deliver it as a service? You don’t upgrade your TV set, BBC and News Corp do it for you every evening with fresh content. And you don’t buy a new TV to watch it. The same should apply to your PC. DOIP is to a PC as XMRadio is to a CD player.

Sun’s entry into the DOIP race is called a SunRay. Its primary value? It’s a PC you never, ever upgrade. Whose intelligence is located in someone else’s datacenter. With a beautiful monitor secured with a SIM card (just like the one in your cell phone). No, it’s not perfect for all applications – SunRay’s only work where Google works (ie, where there’s a reasonable network connection). But I wouldn’t bet against ubiquitous network coverage. Even on an airplane.

Now why use a SunRay (or other DOIP device)? A Sun Ray uses 15 Watts. Fifteen. Compared to 120+ Watts for your basic PC. Multiply saving a minimum 100 watts per office (plus the savings of not having to cool the offices from the heat dissipated by the PC), and at 15 cents per kilowatt hour, that’s minimum $1.5 million dollars a year in savings for 10,000 employees. Free money, and you’re saving the planet. And real estate. And noise (the SunRay’s completely silent.) And a side benefit? You can’t steal the data on them – they’re completely stateless.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.