Sramana Mitra points to a report on Novatium and writes:
In the last few weeks, I have had conversations with a number of friends in the Venture business about their India strategy. One thing is clear, that, once this next Billion PC Users join the electronic universe, a new generation of market opportunities will open up in a way that we have not even begun to understand yet.
Forget the Enterprise Sales Force and the blue-print for building highly predictable business applications companies with Autodesk, Cisco, and HP as your beta customers.
Sramana is right — the next big opportunity lies in the emerging markets with the next set of users. These users will have mobile phones as their “personal” computers, and access to large screen/keyboard “display-over-IP” devices (thin clients/network computers” either at home, work or via cybercafes. This is the audience that now will need services relevant to their lives and local context. Think of these services as being built around MELD: Mobility, Enrichment/Emergence/Enlighten/Excite, Local (language/context/neighbourhood), Democratic (of/for/by people; bottom-up; folk content).
Sramana adds in a subsequent post: “If Rajesh Jains bet on low-cost PCs works out, then Vedika stands to make a fortune from it, serving the SME customer base.”
In the Indian market, the de facto accounting software standard is Tally. But there is an opportunity for others to take on Tally – by providing it on an ASP basis and integrating it with other enterprise software – all delivered from servers to PCs (via browsers), thin clients and integrated with mobile phones.