Mark Pesce’s LiveRecord

The Feature has an interview with Mark Pesce, author of “The Playful World” (a good book published a couple years ago), by Douglas Rushkoff:

Based on his observation of what held social networks such as Orkut or even together, LiveRecord is basically a way for people to share their “quality tips,” as they happen. Having a good meal, good view or a good time? Share the restaurant, vantage point, or method with your network. Sounds simple enough, but Pesce is convinced this sharing of tips will become the “new mobile crack.”

Mark Pesce: I realized that this mobile phone was, at least potentially, always connected to the Internet at a fairly reasonable speed. That means I am carrying around a constant connection to the Net, and because I can program the phone, I can make of that connectivity whatever I will.

That’s a huge amount of power in my hand, and I have complete control over it. What could possibly be more seductive than that?

TheFeature: You almost seem to be saying that the LiveRecord messages themselves are less important than the network they create.

Pesce: Human beings naturally create social networks; it’s what we do. Electronic networks accelerate communication speed to light and remove the boundaries of proximity. These two phenomena, now intersecting, are leading to the emergence of some entirely new things — for example, Wikipedia — which couldn’t have been predicted from either tendency alone.

TheFeature: Is LiveRecord an application for the data itself, or the social experience?

Pesce: LiveRecord was an experiment in mobile connectivity; it starts with the basic understanding that modern mobiles on modern (2.5G and up) networks are more-or-less constantly connected to the Internet.
They’re with you all the time, and they’re always connected. So what can you do? You can get information. Fine. But, more significantly, you can record information. All the time. Anywhere, for any reason.

So what kind of information to record? Information of value only to you is fine, so far as it goes. But far better — given that it’s a network we’re talking about — is to provide a shared pool of data, of experience, in this case, which everyone adds to and reaps the benefit of.

So LiveRecord allows you make note of your “moments of quality”: that is, a great movie, album, book, TV show, or whatever you like. It’s recorded to a database, and everyone can record their quality moments to this database.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.