Jeff Jarvis writes:
The web isnt about or just about content or communication, of course. Its really about making connections about, well, links. But to be valued, those links must be organized around trust. In short: Its about relationships.
The greater the value of the relationship, the greater the value of those who enable those relationships. Those who figure that out succeed (and those who try to impose the old models and relationships fail): Google connects us to information at a low level with sufficient accuracy (we trust it enough) and succeeds thanks to high efficiency and high volume. eBay connects people in transactions at a higher value by creating a system of trust. Whoever uses online functionality to connect, say, employers to the right executives or homebuyers to the right homes replacing todays middlemen can bring even more value.