Dave Pollard writes about Neil Crofts’ book Authentic Business:
Here are the questions he suggests you ask to determine What you want to do:
* When do you feel at your most motivated?
* When do you get lost in activity or thought and lose all track of time?
* When do you feel alive, focused and engaged?
* What is the common thread between smiling at the rain, enjoying the earth in your hands, playing a sumptuous feast and playing with your child?
* What is the focus of all your ‘flow’ activities, the pivot around which they turn, the outcome to which they all drive?
* What is your non-negotiable dream, so precious that so far you have told no one about it for fear it will be compromised?
He says you should write this down, and discuss it with as many people as possible, starting with those you trust, until it is crafted into a repeatable catch phrase, Your Purpose. Then whenever anyone asks What You Do, you instead tell them Your Purpose. And you build from there, using the advice in the book until Your Purpose becomes your successful, ‘authentic’ business.