Great Product

Guy Kawasaki discusses the DICEE approach to great products:

* Deep. A great product is deep. It doesnt run out of features and functionality after a few weeks of use.
* Indulgent. A great product is a luxury. It makes you feel special when you buy it. Its not the least common denominator, cheapest solution in sight.
* Complete. A great product is more than a physical thing. Documentation counts. Customer service counts. Tech support counts. Consultants, OEMS, third-party developers, and VARS count.
* Elegant. A great product has an elegant user interface. Things work the way youd think they would. A great product doesnt fight youit enhances you.
* Emotive. A great product incites you to action. It is so deep, indulgent, complete, and elegant that it compels you to tell other people about it.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.