Guy Kawasaki discusses the DICEE approach to great products:
* Deep. A great product is deep. It doesnt run out of features and functionality after a few weeks of use.
* Indulgent. A great product is a luxury. It makes you feel special when you buy it. Its not the least common denominator, cheapest solution in sight.
* Complete. A great product is more than a physical thing. Documentation counts. Customer service counts. Tech support counts. Consultants, OEMS, third-party developers, and VARS count.
* Elegant. A great product has an elegant user interface. Things work the way youd think they would. A great product doesnt fight youit enhances you.
* Emotive. A great product incites you to action. It is so deep, indulgent, complete, and elegant that it compels you to tell other people about it.