800-CEO-READ Blog has a post by Steve Cone:
People buy from People – not Companies.
You need a personality to be the “face” of your business. Not just a logo, a slogan, or a picture of your product. All those can help – alot! But having a credible spokesperson can really set you apart from your competitors.
Make sure your spokesperson, if not you or another employee, is exclusive for your use only–or don’t hire them. And make sure they love your product or service and are willing to be integrated into all media that you use- brochures, internet, radio, your voice on your phone service, etc.
An effective spokesperson will make consumers notice you and will make that human connection that every company needs to achieve their maximum potential.