Nintendo’s Wii

TIME writes about Nintendo’s blue ocean strategy with its game console:

Nintendo gave TIME the first look at its new gadget, which it hopes will turn girls and even granddads into video gamers.

Nintendo threw away the controller-as-we-know-it and replaced it with something that nobody in his right mind would recognize as video-game hardware at all: a short, stubby, wireless wand that resembles nothing so much as a TV remote control. Humble as it looks on the outside, it’s packed full of gadgetry: it’s part laser pointer and part motion sensor, so it knows where you’re aiming it, when and how fast you move it and how far it is from the TV screen. There’s a strong whiff of voodoo about it. If you want your character on the screen to swing a sword, you just swing the controller. If you want to aim your gun, you just aim the wand and pull the trigger.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.