Om Malik writes:
The way I see it, there is a lot of commonality in Indian food and Web 2.0. Even as early as 1990s, Indian food was not familiar to the American palette. It took a long time before people got used to the earthy aromas and spices. But once they did, the Indian restaurants blossomed in America. But even now I dont think people are adventurous enough to try anything other than Chicken Tikka Masala and/or Daal (Lentils) with rice.
It is the same thing with Web 2.0 technologies. Yahoo and AOL, two companies who know the mainstream consumer are introducing the Web 2.0 in Tikka sized chunks to the mainstreet. AOL AIMPages is a good example. So is My.Yahoo. There is enough RSS/Ajax/whatever that the mainstream consumer can handle. Google, which makes a heavy use of Web 2.0 technologies, in offerings such as GMail, but the mainstream users are not sweating the details. Microsofts Live offerings, though still popular with early adopters, are going to help spread the Web 2.0 philosophies in a manner the mainstream users can handle..