Umair Haque writes:
30 years ago, thinking strategically about business was revolutionary. It allowed visionaries to shape value creation in entirely new ways. The result was the death of conglomerates and the birth of the modern transnational.
Today, the average corporation is packed to the gills with strategists. It’s up to it’s ears in strategy consultants. The language, vocabulary, and ideas of strategic thinking permeate it.
And that’s no surprise – strategy is a very useful way to think about commerce (art, life, etc).
But that also means that everyone and their grandmother knows how to pick profitable markets, segment them, price goods and services, analyze competitors, understand industry economics, etc, etc.
Strategy itself, in a very real sense, is becoming a commodity.