TECH TALK: The Now-New-Near Web: The Potential

This is what David Beisel wrote in March 2005:

For the past ten years, the web has been filled with static content using the HTTP protocol. Search engine relevance from for the past five years was derived from link analysis how many pages have linked to a particular page. The offline model equivalent of this structure is a yellow pages or encyclopedia.

Now, the web is becoming dynamic and ever changing. RSS is a more appropriate protocol to deliver this information. Relevance of content isnt just about how popular it is its about timeliness. So traditional search relevance is turned upside-down. The offline model equivalent is a newspaper.

The opportunity is so much greater than just blogging-related RSS and the Incremental Web will transform the way that all information is created, aggregated, and delivered. Individuals and corporations alike are now able to RSS anything. The key question: what does this mean for the creation of new content and the new enterprise value associated with that content?

Another related post in this context is one from Bob Wyman from February 2005:

The basic idea is to go beyond “mere” text in blogs and include structured XML that describes job-openings, events, new prices, press releases, updates to phone numbers and contact info, requests for proposals, etc. i.e. Using the now almost ubiquitous content syndication network to broadcast useful business *data* — not just prose or text commentaries. Blogging, or the more general idea of “syndication”, will have its most important and profitable impact on business by providing a new and effective way for businesses to broadcast data. The result is that in the future, we’ll see “blogging” built into corporate systems (ERP, CRM, etc.) that process data — not text.

Let me give just one example of structured blogging or syndication in business: If your business relies on building things with electronic parts, one of the problems you have is that the parts on your Bill of Materials (BOMs) are constantly being updated, repriced, replaced by new parts, etc. Today, it is very hard to keep track of all the announcements concerning parts that might impact all the BOM’s that your business produces. However, in the future, it is likely that what will happen is that parts suppliers will have “blogs” into which they will post “Change Notices” (using a structured form with fields for ‘part-number’, ‘Change-type’, ‘replacement-part’, etc.). Your company will then “subscribe” to the feeds generated by these blogs (either directly or via PubSub) and will send you notices when the Change Notices apply to BOM’s that your business relies on. As a result, you’ll be able to do a much better job of maintaining up-to-date BOMs and preventing production problems that result from parts-availability problems. The result is that some of the promise of EDI will, in fact, be accomplished via “blogging” or the use of syndication formats and systems. The future of business blogging is more than just text…

Astute readers would have noticed that most of the posts and thinking happened quite some time ago. Whats the connection between them, India and the present?

Tomorrow: India Scenario

TECH TALK The Now-New-Near Web+T

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.