paidContent.org reports on a talk by Tim O’Reilly:
His tips: think about how you get users to add value to what you do and his observations are fascinating:
– Asymmetric competition: Britannia didnt see that their biggest competition would be Google. And in his own technical book publishing business: My biggest competition isnt other book publishers – its people searching on the web and finding the information for themselves. Which, of course, goes for pretty much every business.
– Wikis: He showed a fascinating visualisation for the change log for an entry that demonstrates, amongst other things, how UGC is an important way of encouraging an audience to engage with a site.
– Self-interest: UGC can provide efficient and very useful services that people need, like apartments to rent and jobs.