Silicon Valley Watcher writes about Smalltown and GrayBoxx:
Local search and local online commerce are the next battlegrounds for the giants such as Google and Yahoo, but also for many startup companies. The lure is the billions of dollars spent on Yellow Pages advertising by local businesses.
We have Yahoo Local and Google Local, plus Max Levchin’s Yelp, CitySearch, Ingenio, plus local newspapers and other companies–all trying to grab a piece of the local search and local commerce ad spend.
But tapping into the local businesses market through online services is hard. The same factors that make scaling a global online service easy on the Internet become reversed when applied to local businesses.