The Pondering Primate writes:
Recently OP3 announced Coca Cola Mexico would be putting 40 million ShotCodes on Sprite bottles for camera phones to scan. Look what 5o9 can offer after the users click.
Scan a 2d code (physical world hyperlink PWH), in this case a ShotCode and get connected to an Internet site. With 5o9, your personal preferences (which you already provided) are matched up with your location and coupons are delivered to your cell phone. (I don’t know if their solution works with some of the other 2d codes)
5o9 might just have the complete solution for physical world connection commerce.