Rudy de Waele writes:
Up to now, most people in the industry used the bluetooth marketing term to name advertising and marketing campaigns made using Bluetooth on mobile phones. Before entering the real ubiquitous marketing era, I think the time is right to start using proximity marketing to define the new era were entering to start using more then just bluetooth for mobile marketing campaigns.
Wi-Fi, RFID, Ultra-Wideband (UWB), and Near Field Communication (NFC) will soon be used to send multimedia content to your mobile phone, together with other ubiquitous devices, supposing you want it of course. As of now, the mobile phone is the best positioned device for mobile marketing campaigns for its multifunctional use and its market penetration.