Rajshri Media launches Broadband Portal

ContentSutra has a story on Rajshri Media’s launch of its broadband portal. [I am an investor in Rajshri Media.]

Rajshri Media, the digital media arm of bollywood production and distribution house Rajshri Productions, has launched a broadband portal Rajshri.com for entertainment and premium video content. The company owned by the Barjatyas is also premiering their home production VIVAH online. The movie will be available for download or live streaming from Friday 12 PM. This is the first time an Indian movie is premiering online – simultaneously being released in theatres and also online. VIVAH is available for $9.9 per download. And the DRM (Digital rights management) licence will expire after 72 hours.

The site is mainly targeted NRIs and non-Indians living abroad but interested in Indian entertainment content. Currently it has aggregated content worth 3,000 hours which include movies, music videos, historical videos and documentaries. Quite an amazing collection of broadband content, and it looks like Rajshri has a winner here. Besides, the Barjatyas are bollywood insiders and so they have a competitive advantage over others in aggregating the bollywood content at much better terms.

CIOL has more:

Rajshri Media has already aggregated more than 3,000 hours of premium Indian video content across multiple genres. Rajshri.com also features film and non-film music videos, concerts, humour clips, short films and documentaries licensed from the most respected individuals and organisations of their fields.

Commenting on the future plans, Barjatya said, Going forward, Rajshri Media plans to aggressively build depth and breadth in each content category of rajshri.com, add exciting new features to the site on a regular basis, launch comprehensive sections on astrology, numerology, Indian food and spirituality besides others, add regional language content across multiple categories and integrate rich content repurposed for mobile phones, iPods and other digital devices.

He added, Rajshris aim is to reach out to the consumer through the four screens in his life cinema, television, computer and mobile. We plan to create and develop original programming for new media and digital devices, which has the potential to spawn an entirely new digital entertainment revolution in the days to come.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.