TI’s eCosto Chips

WSJ writes about new cellphone chips from Texas Instruments:

[TI] said the design combines multiple functions that usually are run by separate integrated circuits onto a single chip, which reduces the cost of phones that use it. The eCosto is the first “single-chip solution” that incorporates multimedia functions, including a three-megapixel camera, video playback and three-dimensional games, said Alain Mutricy, a Texas Instruments vice president.

Mr. Mutricy said the eCosto chips are designed to bring down the prices wireless carriers pay for the least expensive multimedia-enabled mobile phones to about $50 to $70, from closer to $90 to $100 now. Retail prices will differ depending on the decisions of the manufacturers and of carriers, which distribute the phones and which often subsidize their cost to consumers.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.