Google as OS for Advertising

Robert Young writes:

Just like Microsofts Windows (or any other OS) manages all the hardware and software resources of a computer, Googles Ad/OS will similarly manage all the critical components of an ad campaign, regardless of media type. But instead of controlling and allocating memory, Googles Ad/OS will allocate ad budgets instead of prioritizing system requests, controlling input & output devices, Googles Ad/OS will enable ad inventory buying & placement instead of facilitating networks and managing files, Googles Ad/OS will optimize media buying across the spectrum & manage creative placement.

Googles Ad/OS will be used to manage and buy ads at many of the top new media publishers like MySpace, YouTube, AOL, Ask, and Google itself, of course, along with hundreds of thousands of blogs. It will also be used to buy ads in the NY Times, the Boston Globe, the Washington Post, and all sorts of local papers owned by Tribune, Gannett and McClatchy not to mention radio stations all over the country that are owned by Clear Channel and other radio conglomerates. And if Google executes on its plan, soon all the major broadcast TV and cable networks will join in to make their ad inventory available via Googles Ad/OS.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.