Kevin Maney asked techies how to reinvent newspapers:
Other than getting out of paper, the techies almost universally came up with two main suggestions: turn newspapers into models of Web 2.0-style open media, and go super local, essentially becoming the town Yahoo.
Newspapers are wading into both strategies, but the techies would dive in whole hog. Early this month, Gannett — which owns USA TODAY– announced a major initiative to quickly turn its community newspapers into “Information Centers” that can deliver content to any device or medium 24/7 using multimedia information-gathering tools and more content generated by readers.
“The media brands that will be successful will open their content to the masses and participate heavily with everyone else, including their competitors,” Hot or Not’s Hong says. “I would do everything I could do to embrace the new world rather than fight tooth and nail to protect my old business models.”