Internet Strategy

John Hagel writes:

I have a growing sense that all the major Internet players Google, MSN, Amazon, Ebay and AOL have lost their sense of direction and differentiation. Rather than carving out and rapidly enhancing areas of distinctive advantage, these major players appear to be leaping like lemmings into the red ocean.

This growing homogenization of the leadership ranks might be understandable if the Internet were a maturing business arena. Given the rapid and sustained pace of innovation in the underlying technology, the rapid growth of usage, the continuing shift of spending to the Internet and the proliferation of new businesses created on the Internet, I find it hard to characterize this space as maturing my sense is that it is still in its infancy.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.