Martin Geddes writes about what to expect in 2007:
* Companies adding real-time communications to the Web (presence, chat, voice, etc.) will keep Oms newsfeed busy.
* Mobile IM will launch all over the place, but the users will generally be too busy texting each other to care until a richer presence model (travelling, roaming, in a call) adds some real value (which wont happen widely until 2008/9).
* The hit services will continue to be cross-media, just as with voting (TV+SMS), ads (billboards/magazines+SMS), photos (PC+camphone). Mobile rules will start to look anachronistic, but mobile mandatory will be a truism.
