Mobile Web Ads

WSJ writes:

Viewing Web sites on cellphones isn’t a mass pastime in the U.S. quite yet. Screens are tiny, download speeds are often slow and fees can pile up. Yet a sliver of people — about 15% of U.S. cellphone users, according to research firm M:Metrics Inc. — do surf online via their phones, checking out entertainment, news and other sites. The experience is similar to surfing the Internet via a personal computer, except the number of sites that are fashioned for cellphone screens is much smaller. The owners of these sites have a supply of viewers, and there is plentiful demand among advertisers to reach young, tech-savvy people.

AdMob and another upstart, Third Screen Media, act as middlemen in the business. Advertisers need these companies’ help in harnessing technology to deliver an ad on a phone without glitches. Site owners often prefer to turn their supply of ad space over to middlemen rather than trying to beat the bushes for potential advertisers.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.